AIRep shows you what it read, what it then told the buyer, and which of those pages you can get onto this week.
A buyer asked all four:
best family dentist in boiseNo free scan. No subscription. Every scan is paid, starting at $4.99 - because every question we ask costs us real money to ask.
A remodeling company told marketing consultant Marcus Sheridan they were already being recommended: “we're already doing great getting recommended by ChatGPT as one of the best remodelers in our city. Take a look at my phone, we're one of the top companies listed.” He ran the same question on his own account. They weren't there.
“This just proves that your AI loves you and wants to make you happy. But it actually doesn't mean anything unless you show up on MY account.”
Marcus Sheridan, via 21hats
Your account has your history, your logins and your location in it, so it flatters you. We ask cold, from nowhere, the way a stranger asks - and we count what came back in code, not by asking the assistant to remember.
ChatGPT will happily tell you what it thinks of your business. Ask it where it got that and it will guess - assistants are not reliable narrators of their own homework. This is where it got that.
Sample report · Kestrel Family Dental, Boise ID
Isn't this just a benchmark? There's nothing in a score you can actually go and do.
That objection is correct, and it is the reason most of this category is worth nothing. A score is a benchmark. A mention count is a benchmark. Neither one contains a thing you can go and do on Tuesday.
What comes back from a scan is a list of named URLs, each with how many of the four assistants opened it, whether there is a way in - claim, pitch, participate, publish - and whether you are already there. One row is crossed out with DON'T PAY FOR THIS. That is a to-do list with addresses on it, and it is the only part of this we consider the product.
Right now somebody is typing your category into an AI assistant. Or your name, with the word “legit” after it.
The assistant does not answer from thin air. It goes out, opens a handful of pages, reads them, and decides what to say about you - in about four seconds, with nobody watching.
You will never see that answer. You will never see those pages. You'll just have a quiet month and no idea why.
No mentions, no sources, nothing read. Nothing to repair - something to build, and it's a different job.
Ask about your business by name and it describes you accurately. Ask who the best in your town is and it names someone else, every time. We had to invent a word for this after watching it happen: UNRANKED
One complaint page, three years old, opened by every assistant on every trust question. You're not invisible. You're being answered against.
From the outside all three look identical: the phone doesn't ring. They have opposite fixes, and guessing which one you're in is expensive.
Business name, what you sell, where you are. Add your website and we check whether the assistants can reach it at all. Then we read our understanding back to you, and you correct it before anything runs.
Twelve real buyer questions, put to ChatGPT, Gemini and Perplexity. Six never mention your name - best movers in asheville - because that's the question that decides whether you exist. Three ask whether you can be trusted. Three ask what's wrong with you, because that's the question that actually loses the sale.
That's 36 answers and around a hundred live web searches. We ask through the assistants' official interfaces, cold, the way a stranger asks. We never scrape a consumer app.
Scans take a few minutes, so we don't ask you to sit there. The report lands in your inbox, and it's yours to keep.
Every number in your report is counted in code, not estimated by an AI. The assistants are the subject of the measurement. They are not allowed to be the instrument.
A mention count tells you that you lost. It doesn't tell you where, and there's nothing in it you can go and change. The pages are the part you can change.
Assistants down the left, every website they read down the right, a line for every page one of them actually opened about you. Where lines converge, that site is deciding what all of them say about you - one afternoon there moves every assistant at once.
Every site scored on four things: how many assistants read it, how many kinds of question it answered, whether there's a way in, and whether you're already there. A door you're already through scores near zero - you can't win a room you're standing in. And the one that sells its way in is crossed out: DON'T PAY FOR THIS.
Not a “get more reviews” problem. A “the reviews you already have are unreadable to the machines answering your buyers” problem - usually the fastest thing on the list to fix.
Every answer, complete, with the links that grounded it. Every quote attributed to the assistant that said it. If our summary says three assistants call you high-risk, you can go and read the three sentences. We'd rather you did.
Hours you changed. A service you dropped. A price that hasn't been true since 2024. Each shown with the page still teaching it to them.
If our search can't confirm whether you have a profile somewhere, the report says unconfirmed. It never says you're not there. A false “you have no reviews here” is the one mistake that would make every other line worthless - because you'd know it was false, and you'd be right to stop reading.
Scroll it. It's a real Source Scan, rendered exactly as it ships - for a practice that does not exist.
treasurevalleyfamilymag.com/best-family-dentists-treasure-valley-2026
read 15 times
46 LEV
Pitch the editor
The assistants know you. They never volunteer you when a buyer asks the category question.
Reputation score, scoring version 2. The score is supporting evidence. The map above it is the product.
Those four bars add up to 27.4. Your score is 19. UNRANKED caps the number there on purpose. Being known and never suggested is worth few points, no matter how politely they describe you.
Scale shown to 40 of 100.
The cap comes off the first time your name appears in a category answer.
Nobody gave us Foothills at intake. The assistants brought that name up on their own.
youtube.com/@kestrelfamilydental
You filmed four videos. One is “What happens at your child's first dental visit” and it has 2,100 views from real Boise parents. Gemini leans on YouTube harder than any assistant on the list. Across 13 answers about Boise dentists it opened zero videos - not yours, not anyone's. The room is empty and you are already standing in it.
Do this: put the practice name, “Boise”, and the answer in the first 30 seconds of each video, upload the edited transcripts, and embed each on the matching page of your site.
Eleven neighbours typed your name into Nextdoor without anyone asking. One wrote “they got my seven-year-old through a filling without a single tear.” None of the four assistants has opened that page, and - being straight with you - probably never will: Nextdoor is closed to their crawlers.
Do this: don't chase it. Ask three of those eleven to leave the same sentence on Healthgrades, where all four assistants read 27 times. Same words, open door.
tvsmallbizhour.com/episodes/47
Last October you spent 42 minutes on a local business podcast explaining how you treat frightened children before you treat their teeth. It is the single best explanation of what makes this practice different that exists anywhere. It is audio. There is no transcript. As far as all four assistants are concerned, that conversation never happened.
Do this: ask the host for the audio, transcribe it, publish the cleaned transcript on your own site with the episode embedded. 90 minutes of work on something you already did.
LEV is leverage, 0–100. These two pages were read by the same four assistants, almost the same number of times. Here is where they part.
Same four assistants. Same number of reads. One is a door you can open. The other is a room you are already standing in - and the two rungs where the line disappears are the entire difference between 71 and 2.
All four opened Zocdoc's Boise dentist listing. There is no page there for you.
The only door in your top three you cannot claim or buy.
All four read the same URL. Riverstone #2, Vista Point #5, you are not on it.
Most-read site in the scan. Your page was generated for you; nobody has logged in.
Every read came from a complaints or is-it-legit question.
4.0 from 11 reviews, hours last edited 2019. Two of the four wrong facts came off it.
Your foothold. 4.8 from 212 reviews. Gemini's main window onto you - which is exactly why it scores low: you can't win a room you're standing in.
Their own site answers the category question for them.
Read 15 times by all four - on name questions only. Never for a category question.
Quoted $349/month for a “featured dentist” slot. Keep the $4,188.
Seven of the 57 doors open onto all four assistants at once. Those are the ones worth an afternoon.
12 of 14 answers it went and looked · 2 from memory
5.8 sources per answer · 22 sites in all
Went to Reddit nine times and to a local family magazine's dentist list five times. It reads roundups first.
11 of 13 answers it went and looked · 2 from memory
3.1 sources per answer · 15 sites in all
Opened Google eleven times. Answering about Boise dentists almost entirely from Maps and Google profiles.
8 of 14 answers it went and looked · 6 from memory
4.2 sources per answer · 19 sites in all
Answered 6 of 14 without reading anything. What it believes about you comes from training, not your website.
14 of 14 answers it went and looked · 0 from memory
7.4 sources per answer · 30 sites in all
Read something every single time - 12 Reddit pages and 9 Yelp pages. The widest reader of the four.
Each assistant has its own reading habit. Get into what it reads and you change what it has to work with.
Height is leverage; position is priority. Deliberately no dates and no axis - the order is a claim we can defend from the ladder, and a timetable is not.
You are known, and you are never suggested. Fourteen questions, four assistants, 55 answers - and your name is in none of the 24 that decide the category.
Then we asked the same four assistants about you by name. Nineteen of 31 answers knew exactly who you are - the North End, the sedation option, the Saturday mornings. Perplexity wrote: “Kestrel Family Dental is a well-reviewed family practice in Boise's North End, noted for sedation options for anxious patients.” Of your 19 mentions, 6 were positive, 10 neutral, 3 negative. Nobody is warning buyers away from you.
So this is not a reputation problem. It is a recall problem. The assistants describe you accurately the moment a buyer already has your name - and a buyer who already has your name was never the one you needed to win.
Riverstone Dental Group was named in 19 of those 24 category answers. Vista Point Family Dentistry in 14. Foothills Dental Care in 9, and nobody gave us that name at intake - the assistants brought it up on their own.
The mechanism is not subtle. All four assistants opened the same page before answering: treasurevalleyfamilymag.com/best-family-dentists-treasure-valley-2026. Riverstone sits at #2 on that list, Vista Point at #5. That one URL touched 15 answers. All four also read Zocdoc's Boise dentist listing, 16 times between them; Riverstone and Vista Point each have a page there.
ChatGPT's entire answer to “best family dentist in Boise” was three names with a sentence each, and every one of those names came off that magazine list. Gemini's came off Google Maps, where the same three outrank you on volume.
The gap, in one line: they are on the two pages every assistant reads first, and you are on neither.
Week 1 - get one door open. Create your Zocdoc profile and finish it: hours, insurances, sedation, real photos, a booking link. It is free, it takes an afternoon, and it is the highest-scoring row on your ladder - the one page all four assistants already read.
Week 2 - take back the two profiles that exist without you. Your Healthgrades and Yelp listings were auto-generated and nobody has ever logged in. Claim both, fix the hours, name the services. Your 212 Google reviews already say “gentle with my kids” - those two pages should say it too.
Weeks 3 and 4 - pitch, then show up. Send the magazine editor one short note with your license number, your review numbers and two photos; that list refreshes each spring. Then start reading r/Boise once a week and answering dentistry questions as yourself, under your own name.
Honest expectation: these are the four moves the ladder supports, in the order it supports them. We will not tell you when they pay off, or whether they will - we measure what the assistants read, and we do not control what they do with it.
Two of the four came off your Yelp page, where the hours were last edited in 2019. Each flag in the full report is shown with the page still teaching it to them.
“Kestrel Family Dental is a well-reviewed family practice in Boise's North End, noted for sedation options for anxious patients.”
Perplexity · a question that already named the practiceYou'll get a list of sites that sounds completely reasonable. It's a guess. A model reconstructing its own sources after the fact is writing plausible text, not reporting a fact. We never ask it - we take the citations its own system returns alongside the answer and count them in code.
History, logins, location - all of it colours what comes back. We ask cold, from nowhere, the way a buyer does.
These answers move run to run. We ask twelve, three ways each.
One answer can't tell you whether two assistants are even reading the same pages - the whole difference between one fix and three.
Where you actually stand, this week.
One-time. Nothing renews.
The to-do list, not just the diagnosis.
One-time. Nothing renews.
Which findings are real, and which are the dice.
Those two bars are arithmetic, not a promise: they are what the Wilson formula gives for a panel of that size, and you can reproduce them. Your own range is whichever is larger - the panel, or how much your three passes actually disagreed with each other - and the report names which one set it. If your passes disagree, the range comes back wider than one pass would have shown, and that is the half worth paying for. Separately measured: extra questions past the seven that decide the category moved the headline number by exactly zero, because they landed in the same block we already ask.
One-time. Nothing renews.
No account needed - no email, no password, no signup. And if a scan fails it costs you nothing: you're charged for a report, not for an attempt.
We tested a fifth assistant and found that through the connection we had it couldn't read the web at all - useless for a product about what AI reads, so it is in no tier at any price. We also built a version with six more questions and then measured what they moved: nothing. They landed in the same discovery block, and the headline number didn't shift by a single point. So the top tier asks sixteen questions and puts the seven that decide the category three times, instead of padding the set. You are paying for how sure we are, not for how many.
Profound starts at $82.50/month. Peec is €89/month. Otterly's entry plan is $25/month. Good tools, built for marketing departments, priced per tracked prompt. This is $4.99, once.
Not new ones - the identical set, so what moved is the world changing and not different dice.
By getting onto the pages it reads. Nobody can edit an AI's answer directly, and anyone who tells you they can is selling you nothing.
AIRep names the pages ChatGPT, Gemini, Perplexity and Claude actually opened when a buyer asked about businesses like yours, ranks the ones that have a way in - claim it, pitch it, join it, publish on it - and crosses out the one that only sells its way in. We don't print a promise that a placement moves an answer, because we can't measure that honestly yet.
You can get an answer. You can't get the sources - ask an assistant which pages it read and it will invent a believable list. We read the citations its own system returns. And we ask twelve questions three ways from a cold account, which is a different measurement from one question asked by the owner from their own logged-in history.
Fair. The price is what a scan costs us plus a margin - 36 answers and around a hundred live web searches, and we publish that arithmetic. Every claim is traceable to an answer you can read and a link you can open. When our search is inconclusive the report says unconfirmed, never absent. We take no commission from anything we recommend, and there is a whole row whose only purpose is to tell you not to spend money. If we wanted to run a $4.99 con, that row would not exist.
No, and we're not going to pretend otherwise. Every scan asks real assistants real questions across live web searches, and those cost us money whether or not you buy anything afterwards. So the entry price is $4.99 instead of a free scan funded by upselling you harder later.
No. Nothing auto-renews. Three scans, all one-time, and the report is yours to keep.
Minutes, not seconds - thirty-six answers means thirty-six live conversations. Start it and go do something else; the report lands in your inbox.
ChatGPT, Gemini and Perplexity on the Verdict Scan. Claude as well on the Source Scan. If one doesn't properly answer your question set, we don't quietly deliver a thinner report - the scan fails and your money comes back.
No, and we don't take a cut of anyone who does. We tell you which door, in what order, and where the button is. A lot of it is free and takes twenty minutes.
Nobody can. There's no takedown form for an AI answer, and anyone selling you one is selling you nothing. What you can change is what it reads, which is the entire reason this exists.
Yes. It's your business intelligence, not our marketing. We don't publish it and we don't sell it.
It works - run a scan per business. There's no agency tier yet. If that's you, tell us; it's the next thing we'd build.
Twelve questions. Three assistants. Thirty-six answers. And the pages behind every one.
See if I show up - $4.99One-time. No subscription. No free scan.